Pricing
One flat price, and a complete list of what it buys.
Pick the outcome you need: a listing, a full sales CRM, resident management, or the whole portfolio. Every capability at every tier is on this page, so nothing about what you are buying has to be taken on trust.
Verified Listing
Get found in the largest senior living directory, own every detail of your listing, and pay $0 when a family books a tour.
- Full listing control — photos, amenities, a personalized description, pricing, and availability, always current
- A direct inquiry email on your listing for questions straight from families
- Instant notification the moment a family books a tour, with the family and their details already attached
Growth CRM
The full sales command center for senior living — a pipeline that scores every lead, an AI that runs the day, and follow-up that never goes quiet.
- Everything in Verified Listing
- A complete sales pipeline with auditable 0–100 lead scoring — Urgency, Budget, Contact, Source, never a black box
- AI-powered Daily Mission ranks every rep's day; an AI writer drafts and improves every follow-up
- Automated email + SMS sequences from a dedicated local number, per community
- CSV import wizard, plus every lead source connected — manual entry, phone log, web form, API
Professional
Close the loop from first inquiry to move-out — full resident management and total staff oversight, in the same system.
- Everything in Growth CRM
- Resident Bridge: full profiles, daily care logs, family photo sharing, and one-click family contact for caregivers
- Complete staff management — onboard any position and grant exactly the access their job needs
- 30-day census forecast that updates itself the moment a move-out date is logged
Custom
Everything in Professional, rolled up across your entire portfolio — one dashboard, every community, real organizational KPIs.
- Everything in Professional, for every community in your portfolio
- One organizational dashboard rolling up pipeline, census, and performance company-wide
- KPI reporting built for a portfolio executive, not a single community
Prices are per community. Annual is ten months billed for twelve months of service. Multi-community portfolios are priced per organization. Talk to us about Custom.
Compare plans
Every capability, and exactly which price it starts at.
All 42 of them. No asterisk, no module quietly priced later, and no line that turns out to mean something narrower once you are a customer. Each tier carries everything in the tier before it.
Showing
| Capability | Growth CRM$625/mo | |||
|---|---|---|---|---|
| Lead capture, every source | ||||
| Every source in one pipelineMarketplace, website, walk-in, physician referral and phone, all worked by the same rules | Included | |||
| Lead-source returnWhat each channel gives back against what it costs you, per building | Included | |||
| Embeddable web form and lead APIYour own site, a token-authenticated endpoint, or a quick log from the phone | Included | |||
| Verified directory listingOne more source feeding the same pipeline, on a directory of 64,446 communities | Included | |||
| Speed to lead | ||||
| On-arrival dispatchFirst email and text send the moment the inquiry lands, not on the next sweep | Included | |||
| Quiet-hours guardIn the community's own timezone, so nobody's phone lights up at four in the morning | Included | |||
| Response-speed measurementHours to a real first contact, counting neither imports nor a card dragged between stages | Included | |||
| Missed-call text-backA family who reaches voicemail gets a text before she redials the next community | Included | |||
| Pipeline and sales | ||||
| Ten-stage pipeline, drag and dropNew lead through moved in, plus nurture and a shelf for lost | Included | |||
| Auditable 0 to 100 lead scoringUrgency, budget, contact and source, with the breakdown stored on the lead | Included | |||
| Daily MissionCritical, Due Today and Recommended, ranked by expected value with the reason attached | Included | |||
| Going-cold detectionNames which kind of cold it is, and what to do about that kind | Included | |||
| Tour requests and today's toursA family books, you approve, and the calendar and the pipeline agree | Included | |||
| Guided CSV and Excel importColumn detection and duplicate handling, so switching is not a retyping project | Included | |||
| Communications | ||||
| Dedicated local number per communityFamilies see a number in their own area code rather than a shortcode | Included | |||
| Two-way SMS threadingReplies land on the right lead however the number was typed on the way in | Included | |||
| Email as the communityYour domain, your sender, and her reply threads back into the record | Included | |||
| Delivery failures in plain EnglishLandline, carrier block, spam filter or unregistered campaign, written out in full | Included | |||
| Consent basis and opt-out handlingRecorded per family and per channel. A STOP on one message type stops them all | Included | |||
| Automation | ||||
| Trigger libraryArrival, tour booked, tour tomorrow, no-show, quiet three and seven days, opened without a reply, lost ninety days, nurture | 12 triggers | |||
| Email and SMS template editorWrite once, and the preview shows exactly what leaves the building | Included | |||
| One token engine across both channelsA text and an email can never render the same family differently | Included | |||
| Deterministic advisor assignmentA template signed by Nancy always carries Nancy's number, from every send path | Included | |||
| Import suppression that liftsA backlog import does not mass-mail, and does not silence those families forever either | Included | |||
| Revenue intelligence | ||||
| Your rate card, not a benchmarkCare types, base rates, care-level add-ons and a custom fee builder | Included | |||
| Weighted pipeline and path to goalForecast from your own close rates, reaching for an industry figure only when you have none | Included | |||
| Revenue at riskWhich specific families are worth what, and which of them are slipping | Included | |||
| RevPOR, RevPAR and lifetime valuePer occupied room, per available room, per resident | in ProfessionalNot included | |||
| Move-in and residents | ||||
| The signature reserves the apartmentReservation, resident chart and census, with nothing retyped | in ProfessionalNot included | |||
| Interactive floor planUpload a real plan or build a grid, then reserve and move residents on it | in ProfessionalNot included | |||
| Resident profilesAllergies, diagnoses, code status, mobility, diet, physician, preferred language, life story | in ProfessionalNot included | |||
| Daily care logsMood, appetite and participation, recorded against the community's calendar day | in ProfessionalNot included | |||
| Family photo sharing and updatesOpt-in per contact, one way by design, in the family's own words | in ProfessionalNot included | |||
| Retention risk scoringFlags a resident before the family calls upset, with the reason attached | in ProfessionalNot included | |||
| 30-day census forecastMoves the moment a notice is logged | in ProfessionalNot included | |||
| Documents and signatures | ||||
| Template library with merge fieldsVersioned, with signer slots defined per document | in ProfessionalNot included | |||
| Send for signature and a chase boardWho has signed, who has not, and who to chase today | in ProfessionalNot included | |||
| Team and security | ||||
| Capability-level permissionsThirteen areas, with view and edit separate. A caregiver logs care without ever seeing the pipeline | 5 users | |||
| Community-scoped data isolationEnforced by the database itself, so nobody can write across communities | Included | |||
| Portfolio | ||||
| Organization dashboardPipeline, census and performance rolled up across every community you operate | in CustomNot included | |||
| Portfolio KPI reportingBuilt for an executive over many buildings rather than a director in one | in CustomNot included | |||
| Dedicated CSM and 99.9% uptime SLAA named person, and a number written into the contract | in CustomNot included | |||
| Get started with Growth CRM | ||||
Prices are per community, per month. Annual billing is ten months charged for twelve months of service. Multi-community organizations are quoted per organization, because any number published here would be wrong for almost every operator who read it.
Straight answers
Frequently asked, honestly answered.
Is there a long-term contract?+
No multi-year lock-in. Plans are month-to-month or annual — annual saves, but you're never trapped. We'd rather earn the renewal every year.
How long does setup take?+
Most communities are live the same week. The heaviest part — moving your existing data — is handled by the guided import wizard, and we run it with you on the onboarding call.
Can I bring my existing resident and prospect data?+
Yes. The CSV/Excel import wizard auto-detects your columns and handles duplicates, so your data comes across without hand re-entry. We'll do it live on your demo if you want to see it first.
Is training included?+
Yes. Onboarding and team training are included on Growth and up; Custom adds dedicated white-glove onboarding across your portfolio.
How does cancellation work?+
Cancel anytime; you keep access through the end of your billing period and can export your data. No exit fees, no hostage-taking of your records.
Can I buy online right now?+
Yes. Verified Listing, Growth CRM, and Professional can be purchased directly from this page — pick your tier, enter your card, and your community is live. Setup (local phone number, directory listing, data import) is provisioned automatically, and we'll still run an onboarding call with you. Multi-community organizations are priced individually, so those start with a short conversation instead.
What is ThrivoIQ?+
ThrivoIQ is the sales and resident platform for senior living communities. One system holds the whole path: a family's first inquiry, a pipeline that scores it and shows its arithmetic, follow-up that sends on arrival rather than on a sweep, and then the resident, the room and the census after she moves in. It is the only platform in the industry where the sales side and the resident side are the same software rather than two vendors and an export.
How is ThrivoIQ different from other senior living CRMs?+
Most CRMs in this space stop at the sale — they track a prospect until they sign a lease, then hand off to a separate system for resident management. ThrivoIQ is the only platform that connects the two: a signed lease becomes a room reservation, a resident profile, and a census forecast automatically, in the same system. And the parts a legacy vendor bolts on, this was designed around: a lead score whose breakdown is stored so your director can open it and disagree, a first reply that fires inside the request that received the inquiry, and access set per capability so a caregiver logs care without ever seeing a rate.
What kind of data and insights can I access with ThrivoIQ?+
Every dashboard runs on your own real data — lead scoring breakdowns, weighted pipeline value, close rate trends, days-to-close, occupancy and census forecasts 30 days out, communication performance across email and SMS, and lead-source ROI comparisons. Nothing is a borrowed industry benchmark; every number you see is something you can defend to your own leadership team.
Can ThrivoIQ integrate with other systems we already use?+
ThrivoIQ includes its own dedicated local phone number per community and two-way SMS built in, so most communities run their entire communication workflow inside ThrivoIQ without needing a separate system. Leads can also come in through CSV import, a phone quick-log, an embeddable web form, or an API endpoint with token authentication.
How does ThrivoIQ improve operational efficiency for a sales team?+
The Daily Mission feature automatically prioritizes every rep's day — Critical, Due Today, and Recommended tasks, ranked by the expected revenue and lifetime value of each prospect — so nobody has to guess who to call first. Automated follow-up sequences mean a lead never goes long without a response, and the Pipeline Health Scorecard flags exactly where a team's process is breaking down, with one-click fixes.
Is ThrivoIQ customizable to our community's specific needs?+
Yes. Revenue Settings let each community configure its own care types, base rates, care-level add-ons, and fee structure, including a custom fee builder. Team permissions are granular and capability-based — onboard any position on your org chart and grant exactly the access that job needs — so every person sees exactly what's relevant to their job.
How does ThrivoIQ support resident care, not just sales?+
ThrivoIQ is the only platform where the sales pipeline and resident management are the same system. Once someone moves in, their full profile — care details, family contacts, daily caregiver logs, photo gallery, documents, and billing — lives in ThrivoIQ too, and an expected move-out date automatically feeds back into your census forecast.
What are the concrete benefits of switching to ThrivoIQ?+
You get a CRM built around how senior living sales actually works instead of one adapted from another industry, and you get one system running from first inquiry through move-in and ongoing resident management instead of a generic CRM stitched to a separate resident tool. The concrete version: a family who inquires at 9:14 hears back at 9:14, your director opens her morning already ranked by what each family is worth, and the move-out logged this afternoon is in the census forecast before she leaves.
How does ThrivoIQ handle data security?+
Access is granular by design — a caregiver, for example, can be granted resident care without ever seeing leads, pipeline, or analytics, and only the people who need financial or contact data can see it. Data is encrypted in storage and access is authenticated at every level.
Can ThrivoIQ be accessed remotely or on mobile?+
Yes — the entire platform is built mobile-first, down to 48px minimum touch targets, so a sales director or caregiver can do their job just as fully from a phone in the field as from a desktop in the office.
Do you charge a referral fee like some other lead sources in this industry?+
No, never. ThrivoIQ charges one flat monthly subscription depending on tier, or a Custom plan for multi-community organizations, regardless of how many leads you receive or residents you close.
What actually makes ThrivoIQ more advanced than the CRM we use now?+
Four things you can check on a demo rather than take on faith. The first reply sends inside the request that receives the inquiry, so a family hears back in seconds rather than on the next sweep. Every lead score stores its own arithmetic on the lead, so a director can open it and disagree with it. The pipeline and the resident record are the same rows, so a signature reserves an apartment instead of starting an export. And access is granted across thirteen capability areas with view and edit separate, rather than five fixed roles. Ask any competitor to show you the first one live.
How was ThrivoIQ built, and by whom?+
From nothing, this decade, by two people who split the work down the middle. Robert Sanderson has spent fifteen years operating senior living communities across five organizations and decides what the product does, because he has needed it to do it. Michael Tatz builds the systems. Neither of us started from a general sales CRM and renamed the fields, and neither of us inherited a codebase written before a family could sign a lease on a phone, which is the single biggest reason this behaves differently from everything else you have been shown. Commercially it is month to month with no exit fee and a full export of your data on request, because software this specific should have to earn the renewal.
What happens to our data if ThrivoIQ goes away?+
You take it with you. A full export of prospects, residents, notes and history, in a format another system can read, on request and without a conversation about why you want it. Nothing about your records is arranged to make leaving expensive, because a company that has to trap customers has already told you what it thinks of its product. That is also the real answer to the risk of buying early: the worst case costs you a month of subscription and an import into whatever you choose next.
Have a broader question about the platform, security, or switching? Read the full FAQ.