ThrivoIQ vs. A Place for Mom

ThrivoIQ vs. A Place for Mom

Lead marketplace — an honest, plan-agnostic comparison for senior living operators. Where something depends on plan or we can't verify it, we mark it “Varies.”

What A Place for Mom is

A Place for Mom is the best-known senior living lead marketplace. Families use it to get matched with communities, and communities pay when a referred family moves in.

Where they're strong

Reach and brand recognition with families are real — it's one of the first places a searching family lands, and that volume is genuine.

The difference

The marketplace rents you an introduction and charges again every time you succeed. ThrivoIQ gives you a directory listing families find you through and a CRM you own — for one flat price, with no per-move-in fee. The better you close, the more the referral model costs you; with a flat subscription, closing more costs you nothing extra.

CapabilityThrivoIQA Place for Mom
Sends you inbound family inquiries
You keep the lead with no per-move-in feeA Place for Mom's model is paid per placement/lead.
A real CRM pipeline you own
Automation + two-way SMS built in
Resident + census management
Flat monthly price regardless of move-ins

A Place for Mom capabilities are summarized from public positioning and vary by plan. See something inaccurate? Email team@thrivoiq.com and we'll correct it.